BROADCAST TV DRAMAS VS OTT PLATFORMS: THE EVOLVING LANDSCAPE OF DRAMA CONSUMPTION AND STRATEGIC PARTNERSHIPS

In the rapidly evolving entertainment world, the read more competition between traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer well-established dramas with a broad appeal, OTT services are quickly becoming the go-to platform for on-demand content. Platfo